In the Washington Post, David Lebedoff makes the case that the WRTL decision will help self-financed candidates like Michael Bloomberg by allowing millionaire billionaire candidates to have greater control over their campaign message than candidates who must raise money in small increments.

In analyzing the advantages that the ruling may provide Bloomberg, Lebedoff is subtly stating the case for repealing contribution limits for all candidates. 

Lebedoff says:

The forgotten people in this process — the candidates themselves — can raise money from individuals in relatively small amounts and buy their own ads. But their commercials are likely to get lost amid the din of unaccountable distortions made possible by bad legislation and worse judicial interpretation of it.

The obvious solution? Allow candidates to raise money in larger amounts.