Lloyd Grove
David Keating, president of Center for Competitive Politics and widely credited as the inventor of the super PAC, said Trump is further advantaged by his free media mastery because—despite standard Republican rhetoric to the contrary—voters still find news reports more credible than paid ads.
“Actual news coverage has more value, minute by minute, than an ad,” Keating said. “How much higher, I don’t think we know. It would be an interesting research project.”
Keating said that beyond traditional television, radio and print and online information sources, social media is also a powerful factor.
