The hard truth is that even false or misleading speech has value. First, it allows open rebuttal. Opponents and the media alike can point to specific words and say, “That’s not true.” Second, it tells us something about the speaker. Voters who see a candidate promoting a falsehood learn about that candidate’s character and trustworthiness. If the ads are censored by Facebook (or any other platform), such opportunities are lost. Third, it allows voters, not powerful corporations, to perform the difficult, subjective work of separating satire, hyperbole, speculation, and opinion from outright lies. Voters can decide themselves if a politician is being deceitful or disingenuous, or if a fact-checker is being too nitpicky. That decision will vary for every individual, as it should.